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Creative Development
Creative development blends attention-grabbing copy with dynamic visuals to energize your product or service. And email can offer so many creative opportunities such as video, audio, sweepstakes. Features that will excite your customers and make you stand out in the crowd. Once the creative has been conceived, delivered and approved, it's time to send the email message out -- the stage we call "Testing and Deployment."
Testing & Deployment
"Testing and Deployment" is the most mechanical and least creative part of the email marketing process. And because email transmission takes little effort and time, it is often overlooked as an important part of the process. Deployment is often the most crucial phase and the part where an organization has the most to lose. Transmitting the wrong information to the wrong list or worse yet, sending confidential information to the wrong person could spell disaster. At Studio360, transmission begins with testing. We'll test the links found in each email, review the personalization rules, check database functionality and run test reports before we send anything out.
Studio360's deployment process ensures accurate, on-time delivery, and real-time auditing of transmission logs to ensure success whether we're transmitting 500 or 5,000,000 e-mails.
Data Tracking & Measurement
Studio360 gathers data from the moment the first email is transmitted, to when the last email response is registered. Each and every piece of data regarding a customer, a message, a transmission or a segment can yield valuable information. That is, if you know where to look. These mountains of data gleaned from a campaign are useless unless placed in context, and then measured against meaningful benchmarks. That's why Studio360's real-time tracking and measurement becomes so important. Tracking quickly and efficiently compiles meaningful statistics about every aspect of a campaign. Measurement begins by comparing campaign results against previous campaign metrics, pre-campaign goals and objectives, industry standards, competitive efforts or other relevant established benchmarks.
Analysis & Feedback
All the insightful analysis in the world is useless if it doesn't deliver actionable recommendations or results that can be implemented in current and future campaigns. To that end, Studio360 campaigns end with a detailed report and a post-campaign brief. This brief is customized for your specific product or service with recommendations on how the next campaign can achieve even higher goals.
Here's an example of recent work for Holland America Line which included development of Java video email, distribution to 123,000 customers, and campaign analyics. View the Case study
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