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Solution
Summary
When BP Alaska decided to build a $7.1 million
Energy Center designed to support non-profit agencies
throughout Alaska and promote understanding of
Alaska's oil and gas industry, they called upon
Studio360 to develop multimedia tools to help
tell the story.
Challenge
After meeting with leaders of multiple departments
within BP, the decision was made to develop kiosks
that would take the user on an interactive journey
through the process of exploration, production,
and transportation of oil. The story, "Arctic
Oil: A Virtual Tour," was developed by Executive
Producer Dan Taylor, a team of 12 people and resources
from 10 companies. Using content that included
14 panoramic 360-degree movies to serve as a navigational
interface, 19 original videos shot on Alaska's
North Slope, Anchorage, Valdez, and aboard an
oil tanker, 14 videos produced from video archives
and original Voiceovers, Studio360 was able to
create an interactive tool that would engage the
user to learn about Alaska's oil industry
Studio360 Solution
Since the kiosks we're custom fabricated specifically
for the Energy Center they needed to complement
the center's design as well as be functional for
a broad cross-section of users. Studio360 was
able to integrate both of these design elements
successfully into the project.
Highlights
The project has been an overwhelming success and
BP has since decided to repurpose the content
for a CD-ROM which will go out to all the schools
located in Alaska.
| Cathy
Foerster, BP’s project manager for
the Energy Center , says: |
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"
Working with Studio360 on this project was
a delight. They were very professional,
extremely cost-conscious, and yet insistent
on the best quality throughout the project.
They quickly became knowledgeable of our
industry and presented the important information
in an interesting and educational way. The
360 photo framework helps the user to feel
as if he is right there -- on a drilling
rig, at the Port of Valdez, in the Gulf
of Alaska, or any of the other locations
in the tour. Users give the tour rave reviews.". |
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